Amazon, Meta, and Startups Unveil New AI Wearables and Gadgets
Amazon released Bee Frontier ($74.99) and Bee Eclipse ($99.99) after acquiring the Bee startup in July 2025
In Brief
- •Amazon released Bee Frontier ($74.99) and Bee Eclipse ($99.99) after acquiring the Bee startup in July 2025
- •Meta announced its first AI wearable, Muse, a pocket‑sized device with a digital avatar that has not yet shipped
- •Startups Bee, Friend, Limitless, and Nirva offer pendants and bracelets that record audio, transcribe conversations, and provide AI‑driven reminders and emotional support
- •Bee’s companion app costs $19/month, while Limitless offers 10 hours of AI features per month with an optional $29/month unlimited tier
- •Friend 2.0 adds a built‑in speaker and a more expressive personality to its $129 white pendant
Why It Matters
The rapid expansion of AI wearables signals a shift toward integrating artificial intelligence into everyday personal accessories, blurring the line between productivity tools and emotional companions. These devices promise to streamline routine tasks, enhance personal organization, and offer new avenues for mental well‑being, but also raise privacy concerns as they continuously record audio and personal data.
Key Details
- Bee Pendant Price
- $49.99
- Bee Frontier Price
- $74.99
- Bee Eclipse Price
- $99.99
- Friend Pendant Price
- $129
- Limitless Pendant Price
- $99
- Bee App Subscription
- $19/month
- Limitless Unlimited Tier
- $29/month
- Amazon Acquisition of Bee
- July 2025
Context & Background
AI wearables represent a growing niche where artificial intelligence is embedded in everyday accessories such as pendants, rings, and wristbands, offering functions from task reminders to emotional support.
Original Reporting & Sources
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