Banijay CEO Calls for Better Terms of Trade with U.S. Studios and Streamers
Marco Bassetti, CEO of Banijay Entertainment, advocates for European producers to negotiate better terms with U.S. studios and streamers.
In Brief
- •Marco Bassetti, CEO of Banijay Entertainment, advocates for European producers to negotiate better terms with U.S. studios and streamers.
- •Bassetti criticizes Europe's Audiovisual Media Services Directive, calling it pointless, and emphasizes the need for compensation for creativity.
- •Banijay, the world's largest independent studio, has undergone significant transformations, including the $8 billion merger with RedBird IMI's All3Media.
- •Bassetti sees an opportunity for Banijay to expand its presence in scripted production and potentially enter the U.S. scripted space.
Why It Matters
Banijay's CEO, Marco Bassetti, is calling for better terms of trade with U.S. studios and streamers, highlighting the need for European producers to retain more control over their intellectual property. This discussion is crucial in the current competitive global content market, where independent producers are often treated as mere service providers. The merger of Banijay with RedBird IMI's All3Media and the company's expansion into scripted production could significantly impact the industry dynamics.
Key Details
- Banijay's Merger Value
- $8 billion
- Banijay's Content Hours
- 265,000 hours
- Banijay's Notable Franchises
- The Traitors, Big Brother, MasterChef, Peaky Blinders, Black Mirror, Hamnet
Context & Background
Banijay Entertainment has been a significant player in the media industry, known for its unscripted and scripted content. The company has undergone major transformations, including mergers and expansions, to diversify its activities and strengthen its position in the global content market.
Original Reporting & Sources
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