Banijay to Launch Italian Cooking Competition ‘Cooking Grandmas’ at Mipcom
Banijay Entertainment will debut the feel‑good cooking competition format ‘Cooking Grandmas’ at Mipcom in Cannes.
In Brief
- •Banijay Entertainment will debut the feel‑good cooking competition format ‘Cooking Grandmas’ at Mipcom in Cannes.
- •The show, produced by Banijay Italia, features grandmothers competing in a primetime culinary contest.
- •It is an original format commissioned by Sky Italia’s TV8.
- •The debut showcases a new concept that blends family recipes with regional Italian specialties.
Why It Matters
Banijay’s introduction of ‘Cooking Grandmas’ highlights a growing trend of niche, feel‑good programming that celebrates culinary heritage and the role of older generations in media. The format’s focus on grandmothers competing in a primetime slot could attract a broad audience, offering broadcasters a fresh, culturally resonant product for both domestic and international markets. The showcase at Mipcom, a key global content marketplace, positions the show for potential distribution deals, potentially expanding Italian culinary storytelling to a worldwide viewership and reinforcing Banijay’s strategy of developing unique, format‑ready content for global syndication.
Key Details
- Debut Venue
- Mipcom, Cannes
- Commissioned By
- Sky Italia’s TV8
- Format Type
- Feel‑good cooking competition
- Production Arm
- Banijay Italia
Context & Background
Mipcom, held annually in Cannes, is a premier global content marketplace where producers and broadcasters unveil new formats and secure distribution deals.
Original Reporting & Sources
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