Ghana Tourism Authority sensitizes taxi drivers to promote Ghana's tourism
The Ghana Tourism Authority (GTA) has begun sensitizing taxi drivers to promote Ghana's tourism attractions, culture, and local experiences.
In Brief
- •The Ghana Tourism Authority (GTA) has begun sensitizing taxi drivers to promote Ghana's tourism attractions, culture, and local experiences.
- •The first exercise was conducted with the Osu RE, Shoprite, and Papaye drivers' unions on October 3, 2026, as part of the 'Know Ghana' campaign.
- •Taxi drivers are considered important tourism ambassadors as they engage tourists daily, especially during the 'December in GH' period.
- •The GTA aims to equip taxi drivers with accurate information about Ghana's tourism offerings to better assist tourists and encourage greater patronage.
- •The initiative is part of broader efforts to encourage domestic and international visitors to explore and support Ghana's tourism and cultural heritage.
Why It Matters
The sensitisation of taxi drivers by the Ghana Tourism Authority is a strategic move to enhance the tourism experience for visitors. By equipping drivers with knowledge about Ghana's attractions, heritage, and cultural experiences, the GTA aims to improve the quality of service provided to tourists. This initiative is expected to boost domestic tourism, attract more tourist arrivals, and generate significant foreign exchange, thereby contributing to the local economy. Additionally, promoting Ghana's cultural identity through music and other cultural experiences will help create a positive image of the country among international visitors.
Key Details
- Date of Sensitisation
- October 3, 2026
- Campaign Name
- Know Ghana
- Tourism Marketing Agenda
- See Ghana, Eat Ghana, Wear Ghana and Feel Ghana, Experience Ghana
- Key Focus
- Promoting Ghana's tourist attractions, heritage, nightlife, and cultural experiences
Context & Background
The Ghana Tourism Authority (GTA) has been actively involved in various initiatives to promote tourism in Ghana. These include campaigns to clean beaches, support local events, and collaborate with international organizations to leverage culture and AI for tourism growth.
Original Reporting & Sources
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