Horseman Founder Tonyi Senayah Uses Shoemaking to Empower Artisans and Challenge Vocational Stigma
Founder Tonyi Senayah of Horseman says his shoemaking business is driven by a mission to create employment for artisans in Ghana.
In Brief
- •Founder Tonyi Senayah of Horseman says his shoemaking business is driven by a mission to create employment for artisans in Ghana.
- •Senayah, a University of Ghana graduate, chose entrepreneurship after realizing vocational skills can lead to fulfilling careers.
- •He argues that vocational training should not be seen as a fallback for those who leave formal education.
- •Senayah’s company aims to shift public attitudes toward technical and vocational occupations.
- •He highlighted the need to value practical skills and the contributions artisans can make to the economy.
Why It Matters
Senayah’s vision underscores a growing recognition that vocational trades can be pathways to meaningful employment and economic contribution, especially in developing economies where formal education pathways are limited. By positioning shoemaking as a respected craft, Horseman seeks to alter societal perceptions that equate vocational work with failure, potentially inspiring similar initiatives across Ghana’s manufacturing and artisan sectors.
Key Details
- Founder
- Tonyi Senayah
- Company
- Horseman
- Mission
- Create employment opportunities for artisans and challenge vocational stigma
- Interview Date
- 2026-10-30
Original Reporting & Sources
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