Kenya's Print Industry Shows Resilience Amid Digital Shift
Kenya's printing and production of recorded media output grew by 2.3% in 2025, despite businesses accelerating digital communication.
In Brief
- •Kenya's printing and production of recorded media output grew by 2.3% in 2025, despite businesses accelerating digital communication.
- •Print is evolving to offer unique value through personalised marketing, automation, and AI-driven workflows.
- •The 2026 International Print Day theme, #PrintWorks, highlights the measurable business outcomes print can deliver.
Why It Matters
The print industry in Kenya continues to adapt and thrive in an era of digital transformation. As businesses increasingly adopt digital channels, print is finding new ways to deliver value, such as creating physical experiences and ensuring permanence. This evolution is crucial for the industry to remain competitive and relevant in the evolving business landscape. The insights gained from events like the Print Pack Sign Expo provide valuable information on the priorities and challenges faced by Kenyan printers, helping them to make informed decisions and invest wisely in their operations.
Key Details
- Growth Rate
- 2.3%
- Year
- 2025
- International Print Day Theme
- #PrintWorks
Context & Background
The print industry in Kenya has been adapting to the changing business and consumer needs, embracing digital communication while finding new ways to deliver value through print.
Original Reporting & Sources
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