Kylian Mbappe Ends Nike Partnership to Join Swiss Brand On
Kylian Mbappe has signed with Swiss sportswear brand On, ending his long association with Nike.
In Brief
- •Kylian Mbappe has signed with Swiss sportswear brand On, ending his long association with Nike.
- •On, which is entering the football market, appointed Thierry Henry as its football director.
- •Mbappe's departure is a significant blow to Nike, which had been his sponsor since 2006.
- •On plans to launch its first football boots next year.
- •Mbappe had gradually emerged as Nike's foremost football ambassador, succeeding Cristiano Ronaldo.
Why It Matters
Mbappe's switch to On marks a significant shift in the football sponsorship landscape, particularly as Nike continues to face challenges in maintaining its dominance in the sport. This move also highlights the growing influence of Swiss brands in the sportswear industry. For fans and analysts, this development provides insight into the evolving dynamics of athlete endorsements and brand strategies in football.
Key Details
- Mbappe's Nike Partnership Start
- 2006
- On's First Football Boots Launch
- Next year
- Mbappe's World Cup Goals
- 22
Context & Background
Mbappe's departure from Nike follows a trend of high-profile athletes leaving the brand, including Lamine Yamal who switched to Adidas in 2024. This move is part of a broader shift in athlete endorsements, with Swiss brands like On gaining traction in the sportswear market.
Original Reporting & Sources
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