Martell Partners with Ghanaian Artist Prince Gyasi to Reimagine Cognac Heritage
Maison Martell has announced a creative partnership with Ghanaian visual artist Prince Gyasi.
In Brief
- •Maison Martell has announced a creative partnership with Ghanaian visual artist Prince Gyasi.
- •The collaboration aims to reimagine Martell's three-century heritage through Gyasi's artistic lens.
- •Prince Gyasi is the first African artist to shoot and creative-direct the Pirelli Calendar.
- •The partnership includes a short film shot at Château de Chanteloup, Martell's historic estate in Cognac.
- •Gyasi's work is characterized by saturated block colours and surreal compositions.
Why It Matters
This partnership between Martell and Prince Gyasi represents a significant step in the cognac house's ongoing engagement with contemporary African creative voices. It highlights Martell's commitment to blending tradition with modern expression, which is crucial in today's globalized market. The collaboration also underscores the growing influence of African artists in the international art and fashion scenes, providing a platform for culturally resonant storytelling.
Key Details
- Announcement Date
- 6 October 2026
- Artist's Birthplace
- Accra, Ghana
- Pirelli Calendar Edition
- 50th-anniversary 2024
- Collaboration Location
- Château de Chanteloup, Cognac, France
Context & Background
Maison Martell, founded in 1715, is one of the oldest and most prestigious cognac houses. The brand has a long history of engaging with contemporary culture and creative voices, making this partnership a significant step in its ongoing dialogue between heritage and modern expression.
Original Reporting & Sources
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