Nigeria’s Creative Economy Stuck by Weak Structures, NBCC President Says
Nigeria’s creative sector is valued at about $6.4 billion but is under‑leveraged due to weak institutional support.
In Brief
- •Nigeria’s creative sector is valued at about $6.4 billion but is under‑leveraged due to weak institutional support.
- •NBCC president Abimbola Olashore argues that talent is abundant; the bottleneck is lack of professional guidance, IP protection and business mentorship.
- •He stresses the need for a structured ecosystem that helps creatives transition from talent to sustainable business, especially as careers can wane after 30‑35 years.
- •The sector is labour‑intensive, generates jobs and foreign exchange, and is a key focus of the Nigerian Investment Promotion Commission’s policy agenda.
- •Without stronger institutions, Nigeria risks missing out on the full economic potential of its creative talent.
Why It Matters
Nigeria’s creative economy is a growing engine for foreign exchange and employment, yet it remains under‑utilised because of fragmented support structures. Strengthening institutions, mentorship, and intellectual‑property safeguards could unlock billions of dollars in value, create sustainable jobs, and position Nigeria as a regional leader in creative industries.
Key Details
- Sector Value
- $6.4 billion
- Career Transition Window
- 30‑35 years
- Sector Focus
- Foreign exchange & employment
- Policy Body
- Nigerian Investment Promotion Commission
Context & Background
Nigeria’s creative economy is part of the country’s broader growth strategy, but current institutional gaps limit its contribution to national revenue.
Original Reporting & Sources
VNews is an independent briefing product. Original reporting remains credited to the following publishers:
This brief was synthesized automatically using attributed third-party reporting. VNews is a digital news publication produced under the VContent Group brand and operated by Francis Vincent Sunday in Ghana, independent from the publishers cited above. Read our AI Transparency Policy and Editorial & Corrections Policy.