Prime Video International Boss Urges TV Industry to Embrace AI
Kelly Day, VP for international at Prime Video and Amazon MGM Studios, urged the TV industry to embrace AI at the Royal Television Society convention in London.
In Brief
- •Kelly Day, VP for international at Prime Video and Amazon MGM Studios, urged the TV industry to embrace AI at the Royal Television Society convention in London.
- •AI is being used to reduce production costs and enhance creativity, with examples including personalized recommendations and lip sync technology in 'Maxton Hall'.
- •Day emphasized the importance of ethical guardrails in AI usage, stating they must be the foundation, not an afterthought.
Why It Matters
The TV industry is at a crossroads, with AI presenting both opportunities and challenges. Embracing AI can lead to cost reductions, increased creative risks, and more diverse storytelling. However, it also raises ethical concerns that need to be addressed proactively. This shift could redefine the future of television production and consumption.
Key Details
- Event
- Royal Television Society convention in London
- Series
- Maxton Hall
- Technology
- Lip sync technology
Context & Background
The Royal Television Society convention is themed 'united in change, if not now, when?' highlighting the industry's need for adaptation and innovation.
Original Reporting & Sources
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