Prime Video on Track to Earn Tens of Billions, Says Amazon CEO Andy Jassy
Prime Video’s revenue run rate is now in the tens of billions of dollars and the service is profitable
In Brief
- •Prime Video’s revenue run rate is now in the tens of billions of dollars and the service is profitable
- •Amazon MGM Studios has generated over $1.2 billion in global box‑office sales this year
- •The film Project Hail Mary earned an estimated $684 million worldwide
- •Season 4 of Reacher drew 66 million viewers globally in its first 28 days
- •Prime Video’s Thursday Night Football averaged 17.7 million viewers for the first six games of the season
Why It Matters
Amazon’s expansion into streaming and film production has positioned Prime Video as a major revenue driver, reshaping the entertainment landscape and challenging traditional broadcasters. The growth in sports broadcasting, particularly Thursday Night Football, signals a shift toward live‑event streaming, potentially redefining audience habits and advertising models across the industry.
Key Details
- Prime Video revenue run rate
- tens of billions of dollars
- Amazon MGM Studios box office (2026)
- $1.2 billion
- Project Hail Mary worldwide gross
- $684 million
- Reacher Season 4 global viewers
- 66 million
- Thursday Night Football average viewers (first 6 games)
- 17.7 million
Context & Background
Amazon acquired MGM for $8.5 billion in 2022, and the studio’s recent successes have helped fuel Prime Video’s rapid growth.
Original Reporting & Sources
VNews is an independent briefing product. Original reporting remains credited to the following publishers:
This brief was synthesized automatically using attributed third-party reporting. VNews is a digital news publication produced under the VContent Group brand and operated by Francis Vincent Sunday in Ghana, independent from the publishers cited above. Read our AI Transparency Policy and Editorial & Corrections Policy.