Safaricom M-PESA Sponsors Safari Sevens with Ksh 2 Million Boost
Safaricom M-PESA has committed Ksh 2 million to the 28th edition of the Safari Sevens tournament.
In Brief
- •Safaricom M-PESA has committed Ksh 2 million to the 28th edition of the Safari Sevens tournament.
- •The sponsorship aims to enhance connectivity and digital services at Nyayo Stadium during the tournament.
- •The event features 18 teams competing in men's and women's categories, with defending champions Kenya Shujaa and Kenya Lionesses.
Why It Matters
The sponsorship from Safaricom M-PESA is significant for the Safari Sevens tournament as it enhances the fan experience through improved connectivity and digital services. This support aligns with Safaricom's commitment to using technology to support sports and bring fans closer to the action. Additionally, the tournament serves as a platform to showcase Kenya's sporting talent and promote rugby growth in the country.
Key Details
- Sponsorship Amount
- Ksh 2 million
- Tournament Dates
- October 9th to 11th, 2026
- Location
- Nyayo Stadium
- Competing Teams
- 18 teams
Context & Background
Safaricom has a two-year partnership with the Kenya Rugby Union (KRU), valued at over KES 100 million, which includes support for Kenya's national sevens teams, Shujaa and the Kenya Lionesses.
Original Reporting & Sources
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