Samsung Opens 26th Store in Kisii, Expanding Kenya Presence
Samsung Electronics East Africa opens its 26th store in Kisii Town, Kenya.
In Brief
- •Samsung Electronics East Africa opens its 26th store in Kisii Town, Kenya.
- •The new outlet is operated by Nexora Agencies, a Samsung EIP partner.
- •The store aims to provide local consumers with access to Samsung’s latest mobile and consumer electronics, product guidance, and brand engagement.
- •Samsung partners with Watu to offer asset‑financing, easing upfront smartphone costs.
- •Official data show smartphones accounted for 63.7% of mobile devices on Kenyan networks in Q3 2025/26.
Why It Matters
Samsung’s expansion into Kisii, a growing commercial hub, strengthens the company’s retail footprint in Kenya and enhances consumer access to the latest technology. By partnering with Watu, Samsung is addressing affordability barriers, potentially increasing smartphone penetration and enabling broader financial inclusion for small businesses and individuals in the region.
Key Details
- Total Stores in Kenya
- 26
- Location
- Kisii Town, Kenya
- Retail Partner
- Nexora Agencies
- Financing Partner
- Watu
- Smartphone Penetration (Q3 2025/26)
- 63.7%
Original Reporting & Sources
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