Sheenah Naturals Launches Premium Akuaba Collection at Accra Beauty Conference
Ghanaian cosmetics brand Sheenah Naturals launched its new unisex body-care product line, the Akuaba Collection.
In Brief
- •Ghanaian cosmetics brand Sheenah Naturals launched its new unisex body-care product line, the Akuaba Collection.
- •The product reveal occurred during the Beauty Inside Out Conference held at Africa Trade House in Accra.
- •Founded in 2018 by Gladys Nana Akua Cobbina, the brand incorporates traditional Ghanaian motifs into modern beauty products.
- •The event showcased several indigenous wellness and personal care brands promoting purposeful living and self-care.
Why It Matters
The launch of the Akuaba Collection reflects the continuing evolution and global aspirations of Ghana's domestic beauty and wellness industry. By drawing inspiration from traditional cultural elements like the Akuaba doll, local cosmetics manufacturers are positioning African heritage products for international premium markets. The conference also highlights an expanding commercial ecosystem for female-led consumer enterprises in West Africa, demonstrating how natural indigenous ingredients can be commercialized into competitive luxury personal care lines.
Key Details
- Product Line
- Akuaba Collection
- Launch Date
- September 18, 2026
- Venue
- Africa Trade House, Accra
- Brand Founder
- Gladys Nana Akua Cobbina
- Brand Establishment Year
- 2018
Context & Background
Established in 2018, Sheenah Naturals produces skin and hair care products using natural African ingredients. The company previously won 'Best Organic Skin and Hair Care Brand' at the 2025 Manufacturing Awards.
Original Reporting & Sources
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