SNL’s Cold Open Features Pete Hegseth Chugging Spider-Man’s New Non‑Alcoholic Bitch Beer
On Oct. 3, Saturday Night Live’s cold open showcased Pete Hegseth drinking Spider‑Man’s new non‑alcoholic "Bitch Beer".
In Brief
- •On Oct. 3, Saturday Night Live’s cold open showcased Pete Hegseth drinking Spider‑Man’s new non‑alcoholic "Bitch Beer".
- •The sketch included Republican strategists played by Andrew Dismukes and Ashley Padilla.
- •Marcello Hernández portrayed Marco Rubio, who criticized Trump in Spanish.
- •The segment was part of the show’s long‑running political satire.
- •The beer’s appearance highlights the intersection of pop culture and political commentary.
Why It Matters
Saturday Night Live has long used satire to comment on current politics, and this sketch blends that tradition with a playful nod to the Spider‑Man franchise. By featuring a non‑alcoholic beer, the show also taps into growing consumer trends toward healthier beverage options, while simultaneously lampooning political messaging. The segment illustrates how mainstream entertainment can simultaneously entertain, critique, and influence public perception of both politics and product marketing.
Key Details
- Show
- Saturday Night Live
- Date
- Oct. 3, 2026
- Product
- Spider-Man's non-alcoholic Bitch Beer
- Featured Actor
- Pete Hegseth
- Sketch Theme
- Political satire
Original Reporting & Sources
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