Telecel Names Award-Winning Musician Black Sherif as Face of Project X
Telecel Ghana has partnered with award‑winning musician Black Sherif for its new Project X campaign.
In Brief
- •Telecel Ghana has partnered with award‑winning musician Black Sherif for its new Project X campaign.
- •The partnership will give customers a unique “BlackoCode” after every online engagement with Black Sherif, redeemable for discounts and prizes via the Telecel Play App.
- •Project X aims to boost digital financial inclusion by encouraging use of Telecel Cash mobile‑money wallets and the Play App.
- •The launch event in Accra featured Telecel CEO Patricia Obo‑Nai, Deputy Minister of Communications, and other industry leaders.
- •Black Sherif expressed excitement about delivering value to fans and customers through the collaboration.
Why It Matters
Telecel’s collaboration with Black Sherif leverages the musician’s massive fan base to promote safer, more engaging mobile financial services. By tying rewards to online interactions, the company seeks to increase adoption of its Telecel Cash wallet and Play App, potentially expanding digital financial inclusion across Ghana. The partnership also illustrates how telecoms can partner with cultural icons to drive customer engagement and brand loyalty in emerging markets.
Key Details
- Partner
- Black Sherif
- Campaign
- Project X
- Reward
- BlackoCode
- Platform
- Telecel Play App
- Target Wallet
- Telecel Cash
- Launch Location
- Accra
Context & Background
Telecel Ghana’s Project X is part of a broader strategy to accelerate digital financial inclusion by encouraging the use of convenient mobile financial services through its Play App and Telecel Cash wallet.
Original Reporting & Sources
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