University of Ghana Student Builds E-Commerce Platform Cedisaver After Learning to Code on YouTube
Moriah Adika, a geophysics student at the University of Ghana, self-taught web development using YouTube to build Cedisaver, an online clothing marketplace.
In Brief
- •Moriah Adika, a geophysics student at the University of Ghana, self-taught web development using YouTube to build Cedisaver, an online clothing marketplace.
- •Launched in January 2023, the platform consolidates scattered informal vendors, open-air thrift sellers, and social media traders onto a single digital platform with doorstep delivery.
- •The startup participated in an incubation program hosted by the British Council, Imperial College London, and the University of Ghana, scaling entirely without external equity funding.
- •Cedisaver has grown to reach approximately 6,000 monthly users and connects 37 informal vendors on its bootstrapped platform.
Why It Matters
Cedisaver illustrates how accessible online learning resources and university incubation initiatives can empower student entrepreneurs to address localized market inefficiencies. By digitalizing informal fashion retail, the startup targets structural fragmentation in West Africa's consumer markets without requiring initial venture capital funding.
Key Details
- Platform Launch
- January 2023
- Average Monthly Users
- 6,000
- Connected Vendors
- 37 informal vendors
- Incubation Showcase Customers
- 85 paying customers (late 2023)
Context & Background
Retail clothing across West Africa is largely fragmented across open-air markets, thrift stalls, and informal digital sellers, often making budget shopping time-consuming and hard to navigate for students and urban youth.
Original Reporting & Sources
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