Experts Call for New Monetization Roles as AI Reshapes Journalism
AI’s rapid rise is pressuring traditional advertising revenue in Nigerian media
In Brief
- •AI’s rapid rise is pressuring traditional advertising revenue in Nigerian media
- •Pan‑Atlantic University hosted its fourth media roundtable on 30 September 2026 to discuss monetisation and new roles
- •Speakers highlighted the need for original, independent storytelling and community‑building to attract paid audiences
- •Smartphone consumption dominates news delivery, replacing print and traditional broadcast
- •Journalists must balance speed with trust and value creation to survive in the AI era
Why It Matters
The shift to AI‑driven content creation and distribution threatens the financial viability of news organisations that have long relied on advertising. As audiences increasingly access news on smartphones and expect free content, media houses must innovate revenue models that preserve editorial independence and public trust. Successful monetisation strategies will determine whether journalism can continue to serve as a watchdog and information source in the digital age.
Key Details
- Event Date
- 2026-09-30
- Venue
- Pan-Atlantic University
- Roundtable Number
- Fourth
- Key Theme
- Monetising Journalism in the Age of AI
- Primary Concern
- Declining advertising revenue
- Primary Opportunity
- Data‑driven community building
Context & Background
The rapid adoption of AI tools in content creation and distribution has disrupted traditional media business models, prompting industry stakeholders to explore new revenue streams.
Original Reporting & Sources
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